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Earn money with Silverlight Streaming

Got this in MSDN Flash today.  They are working on embedding ads into Silverlight streaming content.  Kind of a Google Adsense for Silverlight content but from Microsoft:

http://silverlight.live.com/

NFL to Silverlight - Showing Love

Silicon Alley Insider reported yesterday that an announcement would be made announcing NBC live coverage of Sunday Night Football during the 2008 season over the web. That’s right. Streaming games, multiple camera angles, instant in-home replay, statistics and more:

http://technosailor.com/2008/07/28/nbc-nfl-deal-puts-adobe-one-more-step-back/

Controlling your Treadmil with SL?

Check this one out:

http://pagebrooks.com/archive/2008/07/28/controlling-your-treadmill-from-silverlight---part-1.aspx